Daily Archives: June 30th, 2012

ROSE ROYCE-ROSE ROYCE III: STRIKES AGAIN.

ROSE ROYCE-ROSE ROYCE III: STRIKES AGAIN. When Norman Whitfield decided to set up his own record company Whitfield, after spending ten years at Motown as their psychedelic kahuna, one of his first signing were Total Concept Unlimited, an eight-piece band from Los Angeles. Norman became the group’s mentor, signing them to his label and shaping …

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